Whole Grain Bread Co. vs Firebrand Breads · Bay Area shelf head-to-head
Whole Grain Bread Co. and Firebrand Breads, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerWhole Grain Bread Co. is in more Bay Area grocersFirebrand Breads fields the deeper lineupFirebrand Breads sits further up the premium end
Whole Grain Bread Co.
Firebrand Breads
17
brand power
59
3
products
17
1
categories
5
3
subcategories
9
7
grocers
5
31.0¢
price per oz
49.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whole Grain Bread Co.▭ Firebrand Breads
Distribution · 30% of score29·21
W
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whole Grain Bread Co.
no top category Firebrand Breads doesn’t also play in.
only Firebrand Breads
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Whole Grain Bread Co. · 5
only Firebrand Breads · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whole Grain Bread Co. · Firebrand Breads
