Whole Grain Natural Bread Co. vs Rudi's · Bay Area shelf head-to-head
Whole Grain Natural Bread Co. and Rudi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineupRudi's sits further up the premium end
Whole Grain Natural Bread Co.
Rudi's
17
brand power
45
4
products
26
1
categories
5
2
subcategories
12
6
grocers
12
31.4¢
price per oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whole Grain Natural Bread Co.▭ Rudi's
Distribution · 30% of score25·50
W
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whole Grain Natural Bread Co.
no top category Rudi's doesn’t also play in.
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Whole Grain Natural Bread Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whole Grain Natural Bread Co. · Rudi's
