Wickles vs Mt. Olive · Bay Area shelf head-to-head
Wickles and Mt. Olive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt. Olive carries more Brand PowerMt. Olive is in more Bay Area grocersMt. Olive fields the deeper lineupMt. Olive sits further up the premium end
Wickles
Mt. Olive
15
brand power
41
3
products
18
2
categories
3
2
grocers
8
$7.52
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wickles▭ Mt. Olive
Distribution · 30% of score8·33
W
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wickles
no top category Mt. Olive doesn’t also play in.
only Mt. Olive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wickles · 0
no exclusive doors — everywhere Wickles is, Mt. Olive is too.
only Mt. Olive · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wickles · Mt. Olive