Wild Mountain vs Mike's Hot Honey · Bay Area shelf head-to-head
Wild Mountain and Mike's Hot Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Hot Honey carries more Brand PowerMike's Hot Honey is in more Bay Area grocersMike's Hot Honey fields the deeper lineupMike's Hot Honey sits further up the premium end
Wild Mountain
Mike's Hot Honey
18
brand power
38
3
products
12
1
categories
2
7
grocers
11
52.3¢
price per oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Mountain▭ Mike's Hot Honey
Distribution · 30% of score29·46
W
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Mountain
no top category Mike's Hot Honey doesn’t also play in.
only Mike's Hot Honey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Mountain · 2
only Mike's Hot Honey · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Mountain · Mike's Hot Honey
