Wild Tonic vs Gt's Living Foods · Bay Area shelf head-to-head
Wild Tonic and Gt's Living Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gt's Living Foods carries more Brand PowerGt's Living Foods is in more Bay Area grocersGt's Living Foods fields the deeper lineup
Wild Tonic
Gt's Living Foods
29
brand power
53
15
products
25
2
categories
4
2
subcategories
5
7
grocers
17
36.0¢
price per fl oz
28.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Tonic▭ Gt's Living Foods
Distribution · 30% of score29·71
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Tonic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Tonic · 1
only Gt's Living Foods · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Tonic · Gt's Living Foods
