Wild Tonic vs Health-ade · Bay Area shelf head-to-head
Wild Tonic and Health-ade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Health-ade carries more Brand PowerHealth-ade is in more Bay Area grocersHealth-ade fields the deeper lineupWild Tonic sits further up the premium end
Wild Tonic
Health-ade
29
brand power
62
15
products
31
2
categories
3
7
grocers
22
36.0¢
price per fl oz
29.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Tonic▭ Health-ade
Distribution · 30% of score29·92
carried in 7 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Tonic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Tonic · 0
no exclusive doors — everywhere Wild Tonic is, Health-ade is too.
only Health-ade · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Tonic · Health-ade
