Wild West Ferments vs Local Culture · Bay Area shelf head-to-head
Wild West Ferments and Local Culture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild West Ferments is in more Bay Area grocersWild West Ferments sits further up the premium end
Wild West Ferments
Local Culture
34
brand power
32
8
products
9
4
categories
3
4
subcategories
4
8
grocers
7
84.6¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild West Ferments▭ Local Culture
Distribution · 30% of score33·29
W
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild West Ferments
only Local Culture
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wild West Ferments · 5
only Local Culture · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild West Ferments · Local Culture
