Wild West vs Pickled Planet · Bay Area shelf head-to-head
Wild West and Pickled Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pickled Planet is in more Bay Area grocersPickled Planet fields the deeper lineupWild West sits further up the premium end
Wild West
Pickled Planet
22
brand power
26
4
products
7
4
categories
2
4
grocers
6
$7.97
avg price
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild West▭ Pickled Planet
Distribution · 30% of score17·25
W
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pickled Planet
no top category Wild West doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild West · 2
only Pickled Planet · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild West · Pickled Planet