Wild West vs Wild West Ferments · Bay Area shelf head-to-head
Wild West and Wild West Ferments, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild West Ferments carries more Brand PowerWild West Ferments is in more Bay Area grocersWild West Ferments fields the deeper lineup
Wild West
Wild West Ferments
22
brand power
34
4
products
8
4
categories
4
4
grocers
8
$7.97
avg price
$11.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild West▭ Wild West Ferments
Distribution · 30% of score17·33
W
W
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild West Ferments
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild West · 2
only Wild West Ferments · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild West · Wild West Ferments