Wildbrine vs Pickled Planet · Bay Area shelf head-to-head
Wildbrine and Pickled Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersWildbrine fields the deeper lineupPickled Planet sits further up the premium end
Wildbrine
Pickled Planet
48
brand power
26
14
products
7
3
categories
2
16
grocers
6
56.3¢
price per oz
62.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wildbrine▭ Pickled Planet
Distribution · 30% of score67·25
carried in 16 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildbrine
only Pickled Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wildbrine · Pickled Planet
