Wildbrine vs Wise Goat Dairy · Bay Area shelf head-to-head
Wildbrine and Wise Goat Dairy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersWildbrine fields the deeper lineup
Wildbrine
Wise Goat Dairy
48
brand power
10
14
products
2
3
categories
1
4
subcategories
2
16
grocers
1
$9.24
avg price
$12.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wildbrine▭ Wise Goat Dairy
Distribution · 30% of score67·4
W
carried in 16 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildbrine
only Wise Goat Dairy
no top category Wildbrine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wildbrine · Wise Goat Dairy