Wilkin & Sons Limited Tiptree vs Bonne Maman · Bay Area shelf head-to-head
Wilkin & Sons Limited Tiptree and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Wilkin & Sons Limited Tiptree
Bonne Maman
11
brand power
69
5
products
49
2
categories
5
3
subcategories
10
5
grocers
20
$13.80
avg price
$9.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilkin & Sons Limited Tiptree▭ Bonne Maman
Distribution · 30% of score21·83
W
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dairy1 vs 1 SKUs
W
1% of shelf
only Wilkin & Sons Limited Tiptree
no top category Bonne Maman doesn’t also play in.
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wilkin & Sons Limited Tiptree · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilkin & Sons Limited Tiptree · Bonne Maman