Wilkin & Sons Ltd Tiptree vs Frog Hollow Farm · Bay Area shelf head-to-head
Wilkin & Sons Ltd Tiptree and Frog Hollow Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineupWilkin & Sons Ltd Tiptree sits further up the premium end
Wilkin & Sons Ltd Tiptree
Frog Hollow Farm
11
brand power
35
2
products
10
1
categories
2
2
subcategories
4
3
grocers
10
$1.53
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilkin & Sons Ltd Tiptree▭ Frog Hollow Farm
Distribution · 30% of score13·42
W
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilkin & Sons Ltd Tiptree
no top category Frog Hollow Farm doesn’t also play in.
only Frog Hollow Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wilkin & Sons Ltd Tiptree · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilkin & Sons Ltd Tiptree · Frog Hollow Farm