Wines Til Friday vs Hope Tree · Bay Area shelf head-to-head
Wines Til Friday and Hope Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wines Til Friday
no top category Hope Tree doesn’t also play in.
only Hope Tree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Wines Til Friday is, Hope Tree is too.
no exclusive doors — everywhere Hope Tree is, Wines Til Friday is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wines Til Friday · Hope Tree
