Wing-time vs Truff · Bay Area shelf head-to-head
Wing-time and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff carries more Brand PowerTruff is in more Bay Area grocersTruff fields the deeper lineup
Wing-time
Truff
0
brand power
47
2
products
25
1
categories
4
1
subcategories
7
1
grocers
12
$6.99
avg price
$14.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wing-time▭ Truff
Distribution · 30% of score4·50
W
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wing-time
no top category Truff doesn’t also play in.
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wing-time · 0
no exclusive doors — everywhere Wing-time is, Truff is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wing-time · Truff