Winnie Lou vs Bocce's Bakery · Bay Area shelf head-to-head
Winnie Lou and Bocce's Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bocce's Bakery carries more Brand PowerBocce's Bakery is in more Bay Area grocersBocce's Bakery fields the deeper lineupWinnie Lou sits further up the premium end
Winnie Lou
Bocce's Bakery
21
brand power
27
6
products
11
2
categories
1
4
grocers
5
$11.65
avg price
$11.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Winnie Lou▭ Bocce's Bakery
Distribution · 30% of score17·21
W
B
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Winnie Lou
only Bocce's Bakery
no top category Winnie Lou doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Winnie Lou · 3
only Bocce's Bakery · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Winnie Lou · Bocce's Bakery
