Wonder Bread vs Canyon Bakehouse · Bay Area shelf head-to-head
Wonder Bread and Canyon Bakehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Canyon Bakehouse carries more Brand PowerCanyon Bakehouse is in more Bay Area grocersCanyon Bakehouse fields the deeper lineupCanyon Bakehouse sits further up the premium end
Wonder Bread
Canyon Bakehouse
14
brand power
41
6
products
18
3
categories
2
4
subcategories
9
7
grocers
14
22.5¢
price per oz
58.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wonder Bread▭ Canyon Bakehouse
Distribution · 30% of score29·58
W
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canyon Bakehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wonder Bread · 1
only Canyon Bakehouse · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wonder Bread · Canyon Bakehouse