Woon vs 24vegan · Bay Area shelf head-to-head
Woon and 24vegan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woon carries more Brand Power24vegan is in more Bay Area grocersWoon fields the deeper lineupWoon sits further up the premium end
Woon
24vegan
23
brand power
17
12
products
3
2
categories
3
1
grocers
2
$15.39
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Woon▭ 24vegan
Distribution · 30% of score4·8
2
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Woon
no top category 24vegan doesn’t also play in.
only 24vegan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Woon · 1
only 24vegan · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Woon · 24vegan