Wowza vs Drizzilicious · Bay Area shelf head-to-head
Wowza and Drizzilicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Drizzilicious carries more Brand PowerDrizzilicious is in more Bay Area grocersDrizzilicious fields the deeper lineup
Wowza
Drizzilicious
24
brand power
38
7
products
10
4
categories
4
2
grocers
8
$6.32
avg price
$5.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wowza▭ Drizzilicious
Distribution · 30% of score8·33
W
D
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drizzilicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wowza · 0
no exclusive doors — everywhere Wowza is, Drizzilicious is too.
only Drizzilicious · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wowza · Drizzilicious
