Xulo vs Mission · Bay Area shelf head-to-head
Xulo and Mission, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineup
Xulo
Mission
10
brand power
59
2
products
54
1
categories
6
1
subcategories
8
1
grocers
12
$14.19
avg price
$5.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Xulo▭ Mission
Distribution · 30% of score4·50
X
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xulo
no top category Mission doesn’t also play in.
only Mission
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Xulo · 0
no exclusive doors — everywhere Xulo is, Mission is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Xulo · Mission