Yasso vs Trujoy Yogurt · Bay Area shelf head-to-head
Yasso and Trujoy Yogurt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yasso carries more Brand PowerYasso is in more Bay Area grocersYasso fields the deeper lineupTrujoy Yogurt sits further up the premium end
Yasso
Trujoy Yogurt
50
brand power
22
28
products
6
3
categories
1
12
grocers
4
77.6¢
price per fl oz
63.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yasso▭ Trujoy Yogurt
Distribution · 30% of score50·17
T
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yasso
only Trujoy Yogurt
no top category Yasso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yasso · Trujoy Yogurt
