Yaza vs Bezi · Bay Area shelf head-to-head
Yaza and Bezi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bezi carries more Brand PowerYaza is in more Bay Area grocersYaza fields the deeper lineupBezi sits further up the premium end
Yaza
Bezi
37
brand power
42
8
products
4
4
categories
1
6
grocers
4
74.7¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yaza▭ Bezi
Distribution · 30% of score25·17
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yaza
only Bezi
no top category Yaza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yaza · 4
only Bezi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yaza · Bezi
