Yellowstone vs Bachan's · Bay Area shelf head-to-head
Yellowstone and Bachan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersBachan's fields the deeper lineup
Yellowstone
Bachan's
9
brand power
51
2
products
16
1
categories
2
1
subcategories
3
2
grocers
21
$9.14
avg price
$10.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yellowstone▭ Bachan's
Distribution · 30% of score8·88
Y
carried in 2 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yellowstone
no top category Bachan's doesn’t also play in.
only Bachan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yellowstone · 0
no exclusive doors — everywhere Yellowstone is, Bachan's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yellowstone · Bachan's