Yeshi vs Marmite · Bay Area shelf head-to-head
Yeshi and Marmite, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marmite is in more Bay Area grocers
Yeshi
Marmite
18
brand power
22
5
products
3
2
categories
2
3
subcategories
2
4
grocers
7
$10.86
avg price
$11.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yeshi▭ Marmite
Distribution · 30% of score17·29
Y
M
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yeshi
only Marmite
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yeshi · Marmite