Yeti Dog Chew vs Open Farm · Bay Area shelf head-to-head
Yeti Dog Chew and Open Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Farm carries more Brand PowerOpen Farm is in more Bay Area grocersOpen Farm fields the deeper lineup
Yeti Dog Chew
Open Farm
9
brand power
37
2
products
33
1
categories
3
1
subcategories
5
1
grocers
2
$9.09
avg price
$22.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yeti Dog Chew▭ Open Farm
Distribution · 30% of score4·8
Y
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yeti Dog Chew
no top category Open Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yeti Dog Chew · 0
no exclusive doors — everywhere Yeti Dog Chew is, Open Farm is too.
only Open Farm · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yeti Dog Chew · Open Farm