Yo Egg vs Just Egg · Bay Area shelf head-to-head
Yo Egg and Just Egg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Egg carries more Brand PowerJust Egg is in more Bay Area grocersYo Egg sits further up the premium end
Yo Egg
Just Egg
31
brand power
43
3
products
5
2
categories
5
3
grocers
17
$9.78
avg price
$8.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yo Egg▭ Just Egg
Distribution · 30% of score13·71
Y
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yo Egg
no top category Just Egg doesn’t also play in.
only Just Egg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yo Egg · 0
no exclusive doors — everywhere Yo Egg is, Just Egg is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yo Egg · Just Egg
