Yogi Tea vs Traditional Medicinals · Bay Area shelf head-to-head
Yogi Tea and Traditional Medicinals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Traditional Medicinals is in more Bay Area grocersTraditional Medicinals fields the deeper lineupTraditional Medicinals sits further up the premium end
Yogi Tea
Traditional Medicinals
52
brand power
56
46
products
55
1
categories
2
4
subcategories
2
18
grocers
20
39.5¢
price per item
51.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yogi Tea▭ Traditional Medicinals
Distribution · 30% of score75·83
carried in 18 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yogi Tea
no top category Traditional Medicinals doesn’t also play in.
only Traditional Medicinals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yogi Tea · Traditional Medicinals
