Young Kobras vs Beckmann's · Bay Area shelf head-to-head
Young Kobras and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineupYoung Kobras sits further up the premium end
Young Kobras
Beckmann's
17
brand power
51
4
products
29
1
categories
2
1
subcategories
11
6
grocers
14
62.3¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Young Kobras▭ Beckmann's
Distribution · 30% of score25·58
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Young Kobras
no top category Beckmann's doesn’t also play in.
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Young Kobras · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Young Kobras · Beckmann's