Yucatan vs Wholly Wholesome · Bay Area shelf head-to-head
Yucatan and Wholly Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholly Wholesome carries more Brand PowerWholly Wholesome is in more Bay Area grocersYucatan sits further up the premium end
Yucatan
Wholly Wholesome
13
brand power
32
6
products
8
1
categories
3
1
subcategories
4
6
grocers
11
92.1¢
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yucatan▭ Wholly Wholesome
Distribution · 30% of score25·46
Y
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yucatan
no top category Wholly Wholesome doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yucatan · 1
only Wholly Wholesome · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yucatan · Wholly Wholesome