Reading the shelf…
Wholly Wholesome is a brand specializing in all-natural baked goods and desserts, made with simple, organic ingredients. The brand offers a variety of pie shells and pastry doughs, catering to those seeking organic and wholesome baking options. Their products are designed to provide a homemade taste and are suitable for various dietary preferences, including vegan and kosher options.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Wholly Wholesome (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Wholly Wholesome · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Wholly Wholesome in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Wholly Wholesome product in stock, cheapest first.








Bay Area stores already carrying Wholly Wholesomethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 44% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 11 grocers carry it · tap a pin to open the store.
open here: Frozen Dough, Other Pastries
open = the store meaningfully carries that category (real depth, not a token SKU) and Wholly Wholesome sells it elsewhere but has no SKU here.