Wholly Wholesome vs Concord Foods · Bay Area shelf head-to-head
Wholly Wholesome and Concord Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholly Wholesome carries more Brand PowerWholly Wholesome is in more Bay Area grocers
Wholly Wholesome
Concord Foods
32
brand power
12
8
products
7
3
categories
4
4
subcategories
4
11
grocers
3
$9.58
avg price
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wholly Wholesome▭ Concord Foods
Distribution · 30% of score46·13
C
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Concord Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wholly Wholesome · Concord Foods