Wholly Wholesome vs Fresh Innovations · Bay Area shelf head-to-head
Wholly Wholesome and Fresh Innovations, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholly Wholesome carries more Brand PowerWholly Wholesome is in more Bay Area grocers
Wholly Wholesome
Fresh Innovations
32
brand power
21
8
products
6
3
categories
2
4
subcategories
2
11
grocers
2
$9.58
avg price
$6.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wholly Wholesome▭ Fresh Innovations
Distribution · 30% of score46·8
F
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Innovations
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wholly Wholesome · Fresh Innovations
