Yumbini vs Seeds Of Change · Bay Area shelf head-to-head
Yumbini and Seeds Of Change, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seeds Of Change carries more Brand PowerSeeds Of Change is in more Bay Area grocersYumbini sits further up the premium end
Yumbini
Seeds Of Change
21
brand power
28
5
products
6
2
categories
1
4
grocers
10
$1.43
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yumbini▭ Seeds Of Change
Distribution · 30% of score17·42
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yumbini
only Seeds Of Change
no top category Yumbini doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yumbini · 1
only Seeds Of Change · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yumbini · Seeds Of Change
