Yumi vs Happy Baby Organics · Bay Area shelf head-to-head
Yumi and Happy Baby Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersHappy Baby Organics fields the deeper lineupYumi sits further up the premium end
Yumi
Happy Baby Organics
28
brand power
57
7
products
39
3
categories
3
5
subcategories
3
5
grocers
15
$2.86
price per oz
$2.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yumi▭ Happy Baby Organics
Distribution · 30% of score21·63
Y
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yumi
only Happy Baby Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yumi · 1
only Happy Baby Organics · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yumi · Happy Baby Organics
