Yumi vs Happy Tot · Bay Area shelf head-to-head
Yumi and Happy Tot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Tot carries more Brand PowerHappy Tot is in more Bay Area grocersHappy Tot fields the deeper lineupYumi sits further up the premium end
Yumi
Happy Tot
28
brand power
44
7
products
23
3
categories
2
5
subcategories
2
5
grocers
12
$2.86
price per oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yumi▭ Happy Tot
Distribution · 30% of score21·50
Y
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yumi
only Happy Tot
no top category Yumi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yumi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yumi · Happy Tot
