Yuzuco vs Bawi · Bay Area shelf head-to-head
Yuzuco and Bawi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yuzuco carries more Brand PowerBawi is in more Bay Area grocersYuzuco fields the deeper lineupYuzuco sits further up the premium end
Yuzuco
Bawi
31
brand power
26
15
products
8
4
categories
1
2
grocers
9
34.1¢
price per fl oz
22.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yuzuco▭ Bawi
Distribution · 30% of score8·38
Y
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yuzuco
only Bawi
no top category Yuzuco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yuzuco · 0
no exclusive doors — everywhere Yuzuco is, Bawi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yuzuco · Bawi