Zab's vs Secret Aardvark · Bay Area shelf head-to-head
Zab's and Secret Aardvark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Secret Aardvark is in more Bay Area grocersZab's fields the deeper lineupSecret Aardvark sits further up the premium end
Zab's
Secret Aardvark
24
brand power
22
7
products
4
2
categories
2
2
subcategories
3
5
grocers
9
$1.55
price per fl oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zab's▭ Secret Aardvark
Distribution · 30% of score21·38
Z
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zab's
only Secret Aardvark
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zab's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zab's · Secret Aardvark