Zack's Mighty vs Casa Sanchez · Bay Area shelf head-to-head
Zack's Mighty and Casa Sanchez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Sanchez carries more Brand PowerCasa Sanchez is in more Bay Area grocersCasa Sanchez fields the deeper lineupZack's Mighty sits further up the premium end
Zack's Mighty
Casa Sanchez
25
brand power
57
10
products
20
2
categories
4
7
grocers
16
97.8¢
price per oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zack's Mighty▭ Casa Sanchez
Distribution · 30% of score29·67
Z
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zack's Mighty
only Casa Sanchez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zack's Mighty · 2
only Casa Sanchez · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zack's Mighty · Casa Sanchez
