Zbar vs Luna · Bay Area shelf head-to-head
Zbar and Luna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Luna is in more Bay Area grocers
Zbar
Luna
39
brand power
41
16
products
14
3
categories
3
10
grocers
12
$1.29
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zbar▭ Luna
Distribution · 30% of score42·50
Z
L
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score74·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zbar
only Luna
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zbar · 1
only Luna · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zbar · Luna
