Zee's vs Ithaca Hummus · Bay Area shelf head-to-head
Zee's and Ithaca Hummus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ithaca Hummus carries more Brand PowerIthaca Hummus is in more Bay Area grocersIthaca Hummus fields the deeper lineupZee's sits further up the premium end
Zee's
Ithaca Hummus
20
brand power
41
6
products
16
2
categories
1
3
subcategories
1
2
grocers
15
89.5¢
price per oz
70.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zee's▭ Ithaca Hummus
Distribution · 30% of score8·63
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips and Spreads1 vs 16 SKUs
1% of shelf
only Zee's
no top category Ithaca Hummus doesn’t also play in.
only Ithaca Hummus
no top category Zee's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zee's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zee's · Ithaca Hummus
