Zego vs Seven Sundays · Bay Area shelf head-to-head
Zego and Seven Sundays, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seven Sundays carries more Brand PowerSeven Sundays is in more Bay Area grocersSeven Sundays fields the deeper lineupZego sits further up the premium end
Zego
Seven Sundays
15
brand power
48
7
products
23
2
categories
5
3
grocers
12
82.1¢
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zego▭ Seven Sundays
Distribution · 30% of score13·50
Z
S
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zego
no top category Seven Sundays doesn’t also play in.
only Seven Sundays
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zego · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zego · Seven Sundays