Zia Hatch Chile Company vs Los Roast · Bay Area shelf head-to-head
Zia Hatch Chile Company and Los Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Los Roast carries more Brand PowerLos Roast is in more Bay Area grocersLos Roast fields the deeper lineup
Zia Hatch Chile Company
Los Roast
10
brand power
27
2
products
6
1
categories
3
1
grocers
7
$7.99
avg price
$8.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zia Hatch Chile Company▭ Los Roast
Distribution · 30% of score4·29
Z
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zia Hatch Chile Company
no top category Los Roast doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zia Hatch Chile Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zia Hatch Chile Company · Los Roast
