Zoi Greek Yogurt vs Oikos · Bay Area shelf head-to-head
Zoi Greek Yogurt and Oikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oikos carries more Brand PowerOikos is in more Bay Area grocersOikos fields the deeper lineupOikos sits further up the premium end
Zoi Greek Yogurt
Oikos
16
brand power
41
5
products
38
1
categories
2
3
grocers
7
22.7¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zoi Greek Yogurt▭ Oikos
Distribution · 30% of score13·29
Z
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zoi Greek Yogurt
no top category Oikos doesn’t also play in.
only Oikos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zoi Greek Yogurt · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zoi Greek Yogurt · Oikos
