Zum By Indigo Wild vs Camamu · Bay Area shelf head-to-head
Zum By Indigo Wild and Camamu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zum By Indigo Wild carries more Brand PowerZum By Indigo Wild is in more Bay Area grocersZum By Indigo Wild fields the deeper lineupZum By Indigo Wild sits further up the premium end
Zum By Indigo Wild
Camamu
49
brand power
36
33
products
27
3
categories
3
5
subcategories
4
2
grocers
1
$2.45
price per oz
$2.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zum By Indigo Wild▭ Camamu
Distribution · 30% of score8·4
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Camamu
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zum By Indigo Wild · 1
only Camamu · 0
no exclusive doors — everywhere Camamu is, Zum By Indigo Wild is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zum By Indigo Wild · Camamu
