Zweet vs Rotten · Bay Area shelf head-to-head
Zweet and Rotten, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rotten carries more Brand PowerRotten is in more Bay Area grocersRotten fields the deeper lineupRotten sits further up the premium end
Zweet
Rotten
16
brand power
24
6
products
12
1
categories
1
2
subcategories
2
3
grocers
6
$7.53
avg price
$5.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zweet▭ Rotten
Distribution · 30% of score13·25
Z
R
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zweet
no top category Rotten doesn’t also play in.
only Rotten
no top category Zweet doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zweet · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zweet · Rotten
