Safeway · this store only
the cookies aisle at Safeway
Safeway carries 110 cookies products from 30 brands, led by oreo (26% of its shelf).
110
products
30
brands
$7.30
avg price
57/100
launch whitespace
Who owns Safeway’s shelf
brands by share of Safeway’s cookies shelf.
Positioning at Safeway
share of shelf × price, at this store.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)16 omitted (no oz size)1 omitted (no image)Everything on the shelf
All 109 cookies products at Safeway.
salesimple millsSimple Mills Creamy Peanut Butter Nut Butter Stuffed Sandwich Cookies$8.79
salesimple millsSimple Mills Nut Butter Stuffed Sandwich Cookies, Cocoa Cashew Creme$8.79
salesieteSiete Grain Free Mexican Wedding Cookies$4.99
pepperidge farmPepperidge Farm Ojai Lemon Sugar Cookies$6.99
pepperidge farmPepperidge Farm Tahoe Crispy White Chocolate Macadamia Nut Cookies$6.99
davidDAVID Bakery Cookies Oatmeal Raisin$7.99
madegoodMadeGood Chocolate Chip Soft Baked Mini Cookies$4.99
saletate'sTate's Bake Shop Dark Chocolate Chunk Cookies$6.91
saletate'sTate's Bake Shop Gluten Free Double Chocolate Chip Cookies$6.91
saletate'sTATE'S Chocolate Chip Cookies 7 oz$6.91
saletate'sTATE'S Coconut Crisp Cookies 7 oz$6.91
saletate'sTATE'S Gluten Free Chocolate Chip Cookies, Gluten Free Cookies 84.1 oz$6.91
saletate'sTATE'S Lemon Cookies$6.91
saletate'sTATE'S Mint Chocolate Chip Cookies$6.91
saletate'sTATE'S Soft Baked Cookies, Double Chocolate Chip 8 oz$6.91
saletate'sTATE'S Walnut Chocolate Chip Cookies$6.91
signature selectSignature SELECT Cookies, Caramel Coconut Fudge$2.99
signature selectSignature SELECT Cookies, Peanut Butter Fudge$2.99
saleoreoOreo Birthday Cake Creme Chocolate Sandwich Cookies, Family Size 17 oz$6.33
saleoreoOreo Chocolate Creme Chocolate Sandwich Cookies, Family Size 18.71 oz$6.33
saleoreoOreo Chocolate Ganache Flavor Creme Sandwich Cookies$6.33
saleoreoOreo Chocolate Sandwich Cookies, Family Size 18.12 oz$6.33
saleoreoOreo Chocolate Sandwich Cookies, Snack Packs 15.9 oz$9.21
saleoreoOreo Cookie Variety Pack$9.21
