Safeway · this store only
the sparkling water aisle at Safeway
Safeway carries 40 sparkling water products from 14 brands, led by sparkling ice® (23% of its shelf).
40
products
14
brands
$6.26
avg price
61/100
launch whitespace
Who owns Safeway’s shelf
brands by share of Safeway’s sparkling water shelf.
Positioning at Safeway
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)4 omitted (no fl oz size)Everything on the shelf
All 40 sparkling water products at Safeway.
spindriftSpindrift Unsweetened Blood Orange Tangerine Sparkling Water$8.99
san pellegrinoSan Pellegrino Ciao Blood Orange Sparkling Water$7.99
san pellegrinoSan Pellegrino Ciao Peach Sparkling Water$7.99
san pellegrinoSan Pellegrino Mineral Water, Natural, Sparkling$8.99
salesan pellegrinoSan Pellegrino Sparkling Natural Mineral Water$9.99
salelacroixLaCroix Sparkling Water, Pamplemousse$4.99
signature selectSignature SELECT Caffeine Free Cranberry Raspberry Sparkling Water$0.99
signature selectSignature SELECT Caffeine Free Strawberry Kiwi Sparkling Water$0.99
signature selectSignature SELECT Caffeine Free Strawberry Watermelon Sparkling Water$0.99
signature selectSignature SELECT Club Soda$0.99
signature selectSignature SELECT Club Soda, 12 Pack$5.99
signature selectSignature SELECT Sparkling Water Beverage, Mango Pineapple Flavored$0.99
waterloo sparkling waterWaterloo Sparkling Water Blackberry Lemonade$5.99
waterloo sparkling waterWaterloo Sparkling Water Cherry Limeade$5.99
recessRecess Mood Strawberry Rose, Magnesium & Adaptogen Infused Sparkling Water$2.99
salesparkling ice®Sparkling Ice® Assorted Zero Sugar Sparkling Water$14.99
salesparkling ice®Sparkling Ice® Black Raspberry Sparkling Water$6.99
salesparkling ice®Sparkling Ice® Orange Mango Sparkling Water$6.99
salesparkling ice®Sparkling Ice® Pink Variety Pack$14.99
salesparkling ice®Sparkling Ice® Sparkling Water Variety Pack$14.99
salesparkling ice®Sparkling Ice® Zero Sugar Cherry Limeade Sparkling Water$1.44
salesparkling ice®Sparkling Ice® Zero Sugar Kiwi Strawberry Mini Sparkling Water$8.99
salesparkling ice®Sparkling Ice® Zero Sugar Strawberry Sparkling Water Beverage$1.44
salesparkling ice®Sparkling Ice® Zero Sugar Wild Cherry Sparkling Water Beverage$1.44
