Aloha at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
ALOHA is a brand specializing in plant-based protein snacks and beverages. Their products include protein bars, powders, and drinks, all crafted with simple, organic ingredients.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter, replicated across all 6 stores.
Lead with Protein Bars, Organic, Chocolate Chip Cookie Dough in Protein Bars.
Target stocks protein bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is protein bars: Target stocks only 3 there, so Aloha Protein Bars, Organic, Chocolate Chip Cookie Dough stands out rather than blending in.
Target merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin protein bars shelf as a point of difference.
The full runway · across 6 stores
Every category Aloha plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 38 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Aloha’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
