Al's Real Goods at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
AL's Real Goods is a cookie brand founded by Michelin-starred chef Aaron London, who shifted from fine dining to baking cookies with his daughters.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Chewy Chocolate Chip Cookie in Chocolate Chip Cookies.
Pacific Market stocks chocolate chip cookies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is chocolate chip cookies: Pacific Market stocks only 3 there, so Al's Real Goods Chewy Chocolate Chip Cookie stands out rather than blending in.
Pacific Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 60/100.
enters a thin chocolate chip cookies shelf as a point of difference.
The full runway · across 2 stores
Every category Al's Real Goods plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Al's Real Goods’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
