Artesano at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 9 SKUs across 7 categories. The growth is depth and breadth: 3 categories to widen.
Lead with 12 ct, White, Bakery Rolls, Dinner Rolls, 18 oz in Other Buns And Rolls.
Falletti Foods stocks other buns and rolls thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is other buns and rolls: Falletti Foods stocks only 6 there, so Artesano 12 ct, White, Bakery Rolls, Dinner Rolls, 18 oz stands out rather than blending in.
Falletti Foods merchandises 8 of the 8 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin other buns and rolls shelf as a point of difference.
The full runway
Every category Artesano plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Artesano’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
